Digital Marketing Guru “Mr Shankey Bansal” is B.E.(Computer Science) , PGDM (HR) is a dropout of IIT Delhi having 13 years of experience in Training, HR, Marketing and Entrepreneurship. He is Ex Vice President of Marketing in Arvind Mafatlal Group, Member of National Board of Round Table India and Director of Click Multimedia and Data Analytics Private Limited. Digital Marketing is the newest and the most talked about branch of marketing. With the traditional marketing taking a back seat, Digital marketing has now taken up a big share in the total marketing budget in any corporate. This lecture talks about the difference between Organic Promotion and Inorganic Promotion used in Social Media Marketing and Search Engine Optimisation.